Apple is set to announce the iPhone 12 on Tuesday that can take advantage of the faster 5G network, a new feature designed to drive sales during the company’s busiest quarter.
The event was almost a month later than usual, and the coronavirus pandemic shut down Apple’s greasy machinery that designs and produces the best-selling products.
Wall Street analysts expect Apple to launch four new iPhones at an event airing at the Cupertino headquarters in California at 1pm ET (1700 GMT).
Two will be “Pro” models, which are expected to have more camera sensors and high-quality displays, and one will be offered in a larger version for big screen fans. Most likely in the middle is the iPhone 12 with the widest appeal. Large enough display and enough cameras to satisfy most Apple fans at a more attractive price.
Also read | Apple Event: How and Where to See the iPhone 12 Launch Live Stream, Specs and Estimated Price
Finally, analysts expect Apple to re-deliver the flagship phone model with small screens after relegating small device fans to legacy models for several years.
The iPhone, announced on Tuesday, will test whether Apple can continue consumer enthusiasm for 5G wireless data networks. The fastest variant of 5G wireless data networks exceeds the data rates of its predecessors several times.
Android devices, such as Samsung, have rolled out new networking features for months, and analysts say 5G phones are driving the upgrade.
However, Apple is in a delicate position that needs to excite consumers without disappointing them with 5G. For many fans, it will be their first experience with 5G networks. It won’t take years to deliver dramatic speed in the US Helps most consumers. Some analysts are concerned that Apple will sell high-power sports cars, but customers will be stuck on a sleepy town road.
Ahead of the event, Apple’s stock soared 6.4% on Monday, adding $128 billion to the stock price.
In January, Apple stopped providing financial guidance due to the uncertainty of the epidemic. However, despite the wave of retail store closures and travel bans that delayed iPhone development, as Apple engineers were unable to cross the Pacific Ocean to Chinese factories as often, Apple’s financial results largely defeated the pandemic.
In July, the company recorded a year-over-year increase in revenues in all categories and all regions as consumers who work and learn from home switch to products and services during the COVID-19 pandemic.
Apple last month launched a new watch model with a blood oxygen sensor, updated the iPad model, and launched a paid subscription service bundle called Apple One.
The company also pledged to introduce new Mac computers before the end of the year based on processors of their own design, not Intel.