Facebook Inc. said on Wednesday that the post-election ban on political ads would last until next month, with campaigns and groups keen to reach voters in January for the big race in Georgia that would decide Senate control.
Facebook’s actions to deal with sanctions, disinformation and other abuse on its site were expected to last about a week, but could be extended. Alphabet Inc.’s Google also appeared to stick to post-election political advertising restrictions.
“While many sources have speculated on a presidential winner, we still believe it’s important to help avoid confusion or misuse on our platform,” Facebook told advertisers in an email seen by Reuters. He said a hiatus could be expected for next month, although “there might be an opportunity to resume these commercials.”
Facebook later confirmed the expansion in a blog post.
President Donald Trump challenged the legitimacy of the result as baseless election allegations circled around social media this week, even state officials reporting any significant irregularities and legal experts warned he had little chances of overturning Joe Biden’s victory in the Democratic presidential election.
In a Facebook group set up on Sunday, which quickly grew to nearly 400,000 members on Wednesday, members calling for nationwide recounts exchanged baseless allegations over allegations of electoral fraud and state votes, which Counts in seconds.
“The reality now is that we are not from the danger zone,” said Vanita Gupta, executive director of the Leaders’ Conference on Civil and Human Rights.
Google declined to answer questions about how long it will stop advertising, although an advertiser said the company has asked for the option of extending it until December or after. A Google spokesperson previously said the company would lift its ban based on factors such as the time it takes to count votes and if there was civil unrest.
The expansion means the two main digital advertising giants, which together control more than half of the market, are not accepting further election ads from two US Senate second-round races in Georgia, with ads aimed at increase voter turnout. Are included.
Democratic and Republican digital strategists said against the rulings that the sanctions were too broad and failed to address a much larger problem on platforms: the biological spread of viral lies to unpaid positions.
The Democratic Senate campaign committee has called for a waiver for the Georgia race, as well as Georgia Democrats John Osoff and Rafael Warnock’s Senate campaigns to inform voters of upcoming deadlines.
“It motivates us completely,” said Mark Jablonowski, Managing Partner of DSPolitical, a digital company working for democratic causes.
Republican digital strategist Eric Wilson said he believes companies’ concerns about election results ads do not require a blanket ban. “It’s something that deserves a scalpel and they use a rusty ax,” he said.
Facebook’s chief product officer, Rob Leathern, acknowledged disappointment with a series of tweets, but said the world’s largest social network “lacks the technical capacity to allow short-term advertising. by state or by advertiser ”.
The companies declined to say when they would take other proposed “crashing” election measures for unpaid posts, such as Facebook’s content methods that speculated the system could be disinformation.
Facebook spokesman Andy Stone said the emergency measures would not be permanent, but that the rollback was “not imminent”.
Google’s YouTube, which identifies all election-related videos with information about the results, said it would stick to this approach “as long as necessary”.
The video-sharing company claimed a “patently bogus” ban on the electoral process, but used the tool sparingly, exaggerating claims of a political party’s “electoral theft”. It does not violate the policy.
However, Twitter Inc. has stopped using its most restrictive election-related warning labels, which restrict engagement and limit tweets. Instead, the company is now using lighter weight labels that “provide additional context,” spokeswoman Katie Roseborough said.
Twitter read a tag on Trump’s two tweets Tuesday morning, “This claim about electoral fraud is disputed,” but each was retweeted more than 80,000 times that evening.
Nina Jankovic, a disinfection specialist at the Wilson Center, said the publicity needed to stop but not enough to curb the spread of viral lies.
“It’s clear President Trump feels the election is not over, so I don’t think platforms should treat them as they are,” she said.