More Together’- a Campaign Started by Facebook telling Stories about Itself
This campaign reveals stories which are been emphasized presenting the power of connections on the stage states that the company. It is mostly focused on the Facebook Program since it is the start of these campaigns launched by Facebook in India as stated by the company.
Dentsu Aegis Network India, the creative agency has its creative team headed by Pallavi Chakravarti who wrote amazing stories that individuals could connect with are inspired by actual people on those social networking platforms and speaking about their travels says Agnello Dias cofounder of Taproot Dentsu along with the creative chairperson of Dentsu Aegis Network India.
‘More Together’ is the latest consumer marketing campaign launched by one of the largest social networking company Facebook in India states the reports.
The company will increase the investments with the intention of marketing and promotions this year in India. They also plan to launch more such campaigns for the Facebook’s family of apps claims Ajit Mohan.
The creative bureau of Dentsu Aegis Network (DAN) India together with the concept and execution from Taproot Dentsu. This campaign chiefly consists of ads in eight languages which is going to be aired across India in the upcoming few weeks. The campaign is conducted as a 360 degree campaign that is going to be encouraged on various mediums such as radio, theater, from digital and home as mentioned before.
In November 2019, Facebook upgraded its branding by introducing a brand new company logo which differentiate the company from the app and then moved towards this campaign.
In the last few years, there have been many stories written by the users talking about different subjects. There’s not been any narrative by Facebook telling about itself and they’re in a goal to change that says Mr. Ajit Mohan, Facebook India managing director. He also states that they plan to reach out every part of India and the Facebook’s household of programs will be the main focus of this campaign.