Using Facebook’s electoral experience to stop the globe in the world

From mid-October to March, Facebook deleted more than 135,000 content in the United States

New Delhi:

Facebook CEO Mark Zuckerberg said the measures taken by the social media giant have helped protect the integrity of more than 200 different elections around the world, including India, and have also played a key role in the prevention of pre-election abuse. is.

Noting that next week would certainly be a “test” for Facebook, Zuckerberg said the company would continue to “fight to protect the integrity of the democratic process”.

“These are all the changes we have made over the past four years – and they have helped us protect the integrity of over 200 different elections around the world, including the European Union, India and the Indonesia. And they were important. In the USA. To prevent misuse before next week’s vote, ”Zuckerberg said when calling the company’s results and some action has been taken.

He said the company is focusing on issues such as voter suppression and working closely with experts in the field, including civil rights leaders.

Facebook’s security teams were looking for traditional threats such as hacking four years ago, but seeing it ended, new coordinated response campaigns, using fake accounts that tried to spread disinformation and discord . Went.

“Since then, we’ve built the world’s most advanced system for finding and eliminating these threats, and it shows in numbers. In the years that followed, we took over 100 networks, including Russia and Iran. And China and we block millions of potentially abusive accounts every day, ”Zuckerberg said.

Mr Zuckerberg said the company has taken steps to make the ads transparent and anyone who wants to run the ad, whether political or social, must first go through their permission process.

Between March and September, the company rejected the ads 2.2 million times before it could attempt to target the United States without permission. For ads on political and social issues, Facebook allows users to see who paid for the ad and which audience has reached, making political advertising on the platform more transparent.

“When and how our policies prevent voting and misrepresentation of content means people are threatened with not showing up at polling stations, as ICE claims. And we’ve recently expanded these policies including implicit misrepresentation, for example, claims you. He said: “By voting in person, Kovid will be found.”

He said that from March to mid-October, Facebook removed more than 1,35,000 content in the United States for breaking these rules.

“The elections are integrity and will be an ongoing challenge… I also know that our work will not stop after November 3rd. Therefore, we will continue to anticipate new threats that develop our vision and the integrity of the democratic process Will fight for the defense and the right of people to have their voices heard around the world, ”said Mount Zuckerberg.

Facebook saw its total revenue rise 22% to $ 21.4 billion in the September quarter, while its net profit was $ 7.8 billion.

Its Daily Active User Base (DAU) was 1.82 billion on average, while the Monthly Active User Base (MAU) was 2.74 billion as of September 30, 2020.

Mr. Zuckerberg also spoke about the interoperability between Facebook’s family of apps (WhatsApp and Instagram), which allows users to send messages between apps.

“We started the interaction between Messenger and Instagram messaging, and we now live in many countries around the world, including the United States… The big plus – the way I think about it is that He said that there were a lot of countries in the world, a main messaging app that most people use.

He said that the experience of sending messages in America is very fragmented compared to what one would experience in India, China, Brazil or countries in Europe.

“So our goal is to make sure that people can choose one of our apps that they like to use the most for messaging and reach all the people they want from all of our different apps. You want to achieve both. He said, “They can continue to use multiples if they want to.”

Facebook has more than 300 million users in India, while its group company, WhatsApp, has more than 400 million users in the country. Earlier this year, Facebook signed an agreement to buy a 9.99% stake in the Jio platform run by Mukesh Ambani for Rs 43,574 crore. Businesses are also leveraging WhatsApp to deliver products from local grocery stores through JioMart.

(Except for the title, this story was not edited by NDTV employees and posted from a syndicated feed.)

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